About Pure Potential AF
Disrupting the Narrative That Alcohol is Necessary for a Fulfilling Life
We believe choosing less alcohol (or none at all) isn't restriction. It's a bold act of self-leadership that opens the door to clarity, vitality, and inner peace.
Our Approach to Alcohol Freedom
We combine mindset coaching, habit change tools, and real science to help you make alcohol small and irrelevant. It's not about willpower or white-knuckling your way through. It's about rewiring the way you think, so change feels easier and actually sticks.
Through science-backed strategies and community connection, we guide curious, conscious individuals to shift from willpower to lasting mindset change. You're the expert on your own life, and we're here to help you access the wisdom you already have.
How We Are Different
Autonomy Over Abstinence
You decide what works for your life. We provide tools, not rules.
Connection Creates Change
Our community is the heartbeat of transformation. Real conversations, real support, real growth.
Curiosity Is Power
We believe in shame-free exploration. Questions, not judgments, lead to breakthroughs.
Progress, Not Perfection
There are no perfect paths, just real wins worth celebrating.
We speak truth with compassion and challenge outdated alcohol narratives with rebellious empathy. This isn't about rock bottom. It's about reaching your full potential.
Meet Our Coaching Team
Our diverse team of coaches brings different specialties, styles, and backgrounds to support you wherever you are in your journey.
From mindset work to somatic healing, from practical strategies to deeper inner work, we meet you where you are.
How We Support You
We offer multiple ways to get the support that fits your needs and where you are in your journey:
Community & Ongoing Support
Connection creates change.
Our community offers group coaching calls (5x per week), foundational course access, and authentic conversations with others who understand your journey.
Individual Coaching
Sometimes you need personalized guidance.
Our 1:1 coaching provides tailored support for your unique situation, helping you navigate challenges and breakthrough patterns that feel stuck.
Resources & Learning
Learn at your own pace with content designed for lasting change.
Access science-backed courses, tools, and resources that teach the methodology for making alcohol small and irrelevant.
Not sure which option is right for you? Take our free quiz to find your best starting point.
About Our Community
Our members span the spectrum, from those taking their first sober-curious steps to individuals years into their alcohol-free journey, all united by a desire for growth beyond labels or rigid rules.
In our supportive space, you'll find group coaching calls, science-backed learning, and authentic conversations that go far beyond alcohol. It's where curiosity meets compassion, and where individual transformation ripples into collective wisdom.
This is where the real work happens. Not just in changing your relationship with alcohol, but in discovering what becomes possible when you step fully into who you're meant to be.
Ready to Begin?
You already have everything you need to create the change you're seeking. We're here to help you access it.
Whether you're looking for community support, individual guidance, or just want to explore your options, there's a path that's right for you.
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Alcohol freedom coaching & community without the shame, labels, or all-or-nothing rules.
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Weekly insights for curious, conscious people questioning their relationship with alcohol.
Alcohol freedom coaching & community without the shame, labels, or all-or-nothing rules.
Navigate
HOME
ABOUT
COACHING
COMMUNITY
RESOURCES
CONTACT
SUbscribe
Weekly insights for curious, conscious people questioning their relationship with alcohol.
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