Pure Potential Coaching dba Pure Potential AF (“PPAF”) is committed to protecting your privacy. This privacy policy (this “Privacy Policy,” the “Policy”) applies to your use of the www.purepotentialaf.com website (the “website,” the “site”). We take the responsibility of protecting your privacy seriously and must comply with various obligations under privacy laws. Any information collected by PPAF from this site may be used in accordance with this policy.

I. Collection and Use of Personal Information

Pure Potential AF may collect personal information from you. Personal information is information relating to an identifiable person who can be directly or indirectly identified by such information. You may be asked to provide your personal information anytime you contact PPAF. Pure Potential AF and its affiliates may share this personal information and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but if you choose not to do so, in many cases, we will not be able to provide you with our products or services or respond to any queries you may have.

II. What personal information do we collect

When you create a PPAF user account by signing up for our free content, purchasing a program, joining one of our communities, or contacting us, we collect a variety of Personal Data including but not limited to first and last name, email address, mailing address, gender, age, country, state, Facebook information, postcode, university as well as information about your alcohol consumption and wellbeing. When payment, or payment information, is required, we will direct you to submit credit card information through a third-party such as Stripe, Venmo, or PayPal. (Our third-party processor, not PPAF, holds payment details.)

III. How we use Your personal information

The personal information we collect allows us to keep you updated on PPAF ’s latest product announcements and upcoming events. If you don’t want to be on our mailing list, you can opt-out anytime by navigating to the unsubscribe link in the last email you received from PPAF.

We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content, and advertising for loss prevention and anti-fraud purposes.

We may use your personal information to verify identity, assist with identifying users, and determine appropriate services.

Occasionally, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is essential to your interaction with PPAF, you may not opt out of receiving these communications.

We may also use personal information for internal auditing, data analysis, and research to improve PPAF ’s products, services, and customer communications.

IV. Collection and Use of Non-Personal Information

We also collect data in a form that does not identify any specific individual. We may collect, use, transfer, and disclose non-personal information. The following are some examples of non-personal information that we collect and how we may use it:

We may collect information such as language, zip code, area code, unique device identifier, referrer URL, and the time zone where a PPAF product is used to better understand customer behavior and improve our products, services, and advertising.

We may collect information regarding customer activities on any of our websites. This information is aggregated and used to help us provide more useful information to our customers and understand which parts of our website, products, and services are most interesting. Aggregated data is nonpersonal information.

We may collect and store details of how You use our services. This information may be used to improve the relevancy of results provided by our services.

V. Cookies and Other Technologies

PPAF’s websites, e-mail messages, and advertisements may use “cookies” and other technologies such as tracking, re-marketing tags, and pixels based on context, e.g., a search query, a channel you are reading, or inferred interests. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as nonpersonal information. We design and target advertising based on how you interact with PPAF. If you do not wish to receive ads targeted to your interests from PPAF, you can choose to limit ad tracking, which will opt your PPAF ID out of receiving such ads regardless of what device you are using. You may still see ads based on context, like a search query or a channel you read. PPAF and our partners also use cookies and other technologies to remember how you use our website and software. Our goal in these cases is to make your experience with PPAF more convenient and personal and provide you with better customer service. To limit ad tracking, you may opt-out by clicking on this tool for (USA) or this tool for (EU), both of which are not directly PPAF-affiliated. You may also use your browser’s settings to disable cookies and other tracking tools. Please note that certain features of the PPAF website will not be available once cookies are disabled.

We may gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to administer the site, learn about user behavior on the site, improve our product and services, and gather demographic information about our user base. PPAF may use this information in our marketing and advertising services.

Sometimes, we use a “click-through URL” linked to content on the PPAF website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We may track this click-through data to help us determine interest in particular topics and measure the effectiveness of our marketing communications. We also use it to account for Affiliate activity and pay Affiliate commissions and bonuses.

VI. Disclosure to Third Parties

At times, PPAF may make certain personal information available to strategic partners that work with PPAF to provide products and services or help PPAF market to customers. Personal data will only be shared by PPAF to provide or improve our products, services, and advertising; it will not be shared with third parties for their marketing purposes.

Affiliates. PPAF will provide your email address to affiliates or users who refer you to us or through whom you create a PPAF account.

Service Providers. PPAF shares personal information with companies that provide information processing, fulfilling customer orders, deliver products to you, manage and enhance customer data, provide customer service, and assess your interest in our products and services. PPAF also shares your information with financial institutions that provide payment (both to and from you) services.

Advertising. PPAF shares personal information with social media advertising platforms for custom audience generation and developing targeting criteria for other audiences.

Legal. It may be necessary − by law, litigation, or requests from government authorities within or outside your country of residence − for PPAF to disclose your personal information. We may also disclose information about you if we determine that disclosure is necessary or appropriate for national security, law enforcement, or other issues of public importance. We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.

Corporate Change. Additionally, in the event of a reorganization, merger, or sale of PPAF, we may transfer any personal information we collect to the relevant third party.

VII. Protection of Personal Information

PPAF takes the security of your personal information very seriously. When PPAF stores your personal data, we have implemented security policies and technical measures to safeguard the Personal Data we collect from accidental loss, destruction, damage, and unauthorized access, use, and disclosure. When you use some PPAF products and services that are public-facing, such as when you post on a PPAF forum, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if You list your name and email address in a forum posting, that information is public. Please take care when using these features.

VIII. Retention of Personal Information

PPAF will retain your personal information as long as you have a PPAF account. After your PPAF account is terminated, we will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

IX. Access to Personal Information

PPAF will provide you access to your Personal Data (including a copy) upon request. We may decline to process requests that are frivolous, vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made by contacting [email protected].

X. Children & Education

PPAF is intended for adult use only. We understand the importance of taking extra precautions to protect the privacy and safety of children. Children under the age of 18 are not permitted to create their own PPAF account; instead, a parent must obtain the account and provide the parent’s information to PPAF. If we learn that we have collected the personal information of a child under 18, we will delete the information as soon as possible.

XI. Third-Party Sites and Services

PPAF websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer third-party products or services. Their privacy practices govern information collected by third parties. We encourage you to learn about the privacy practices of those third parties.

XII. Your Rights Under the GDPR

If you are a citizen or a resident of a country in the European Union, the GDPR grants you the following rights:

a. Access to Your Personal Data. You have the right to receive a copy of your personal data subject to processing by PPAF. Ordinary requests will be granted without charge within one calendar month of making the request. In cases of excessive, unreasonable, or repeated requests, PPAF may charge you a reasonable fee and may require additional time to grant your request. Also, PPAF may use reasonable means to confirm your identity before granting any request for data to prevent fraudulent requests. To request a copy of your personal data, please get in touch with us by email at [email protected].

b. To have Your Data Corrected. If Your personal data is erroneous or outdated, You have the right to have it corrected. To do so, please contact PPAF via email at [email protected].

c. To be Forgotten. You have the right to be forgotten by PPAF. You may exercise this right by emailing us at [email protected]. We will comply with your request, at no charge, within one calendar month by deleting your account and all of your personally identifiable data subject to any PPAF processing. Naturally, after we grant your request, you will not have access to any PPAF products or services until you open a new PPAF account. PPAF may use reasonable means to confirm your identity before granting any request for data to prevent fraudulent requests.

d. To Restrict the Processing of Your Data. You can request that your data not be processed via PPAF partners. You can make that request by emailing us at [email protected], and if you wish, you can even specify which third parties to restrict from processing your data. We will respond to your request at no charge within thirty (30) days from when you make your request. Please be advised that some of our partners, e.g., Stripe, Venmo, PayPal, etc., are essential to PPAF services, so that if you block processing by them, PPAF’s services may be unavailable to You.

XII. Our Company-wide Commitment to Your Privacy

To ensure your personal information is secure, we communicate our privacy and security guidelines to PPAF employees and strictly enforce privacy safeguards within the company.

XIV. Privacy Questions

If you have any questions or concerns about PPAF’s Privacy Policy or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please get in touch with us at [email protected]. When a privacy question or an access or download request is received, we have a team dedicated to addressing the specific concern or query you seek to raise. We may need to request more information from you in response to your request. If you are unsatisfied with the response you receive, you may refer your complaint to the relevant regulator in your jurisdiction.

XV. Updates to the Policy

Pure Potential AF reviews its privacy practices on an ongoing basis and may update this Privacy Policy from time to time. Please check this page periodically to ensure you are familiar with its current content.